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C/M/2058. How interior design, store layout and visual merchandising make you spend more
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper addresses the issues of retail marketing examining the impact of the interior design, store layout and visual merchandising on the financial performance of the company. Elements of the retail design that motivate customers to spend more are identified, effectiveness of discounts is evaluated, retail design strategies of the UK stores ASDA and Marks and Spencer (M&S) are examined.
KEYWORDS: Retail marketing, interior design, product displays, discounts, ASDA, Marks and Spencer, M&S,
Other Papers On: Retail Marketing
Other Papers On: Asda
Other Papers On: Marks and Spencer
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Keywords Tag Cloud
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