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C/M/1088. Does Technology Influence Customer Loyalty?
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper aims to investigate the impact of technology on marketing activities. With references to the high street retailing industry, the study examines whether the technology used in customer loyalty schemes helps Tesco and ASDA to improve customer relationship and gain customer retention.
KEYWORDS: Tesco, technology, CRM, customer loyalty, customer retention, Asda,
Other Papers On: Asda
Other Papers On: Tesco
Other Papers On: Customer Loyalty
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Keywords Tag Cloud
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