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C/B/3226. Effects of Information Technology on Marketing: Case Study of Asda
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the impact of information technology (IT) upon the key marketing activities conducting a case study of IT applications by the UK grocery retailer Asda in their distribution, logistics, pricing and market research. The implementation of RFID technology, online price checkers and online e-tailing practices is examined.
KEYWORDS: Information Technology, IT, Marketing, Asda, RFID, price checkers,
Other Papers On: IS and IT Management
Other Papers On: Asda
Other Papers On: New media and online marketing
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Keywords Tag Cloud
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