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Arundel Fabs
S/M/417. Arundel Fabs: prospects for expansion into international house building markets
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks at the prospects of the UK company Arundel Fabs to go international examining the prospective markets for their products (prefabricated houses) in the UK, EU, Middle East, Mexico and South Africa (SA). SA house building market is selected as the best option for the company's expansion using the 12C model to screen the factors that contribute to the success of Arundel Fabs' products marketing.
KEYWORDS: Arundel Fabs, South Africa, house building, 12C,
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