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C/B/1445. Aviva Plc: SWOT, PESTLE, and Porter's analyses

WORDS:
2600
DATE:
2009
PRICE:
29.99 GBP

The study examines Aviva's global operating environment through a detailed PESTEL analysis. It then goes on to analyze its competitive environment with the help of Porter's five forces. A detailed SWOT analysis is then performed to assess Aviva's internal strengths and weaknesses, the threats it has to face and the opportunities that lay in front. Finally, it summarizes the analysis in the form of conclusions.

 

KEYWORDS: Aviva, PESTEL, SWOT, Porters, insurance, Norwich Union RAC AIG,

 
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