Browse our collection of papers in
Apple Computer Inc
C/M/1531. Consumer perceptions of Apple MacBook Pro
- WORDS:
- 1750
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers a marketing analysis on the Apple MacBook Pro examining consumer buying behaviour towards the product, its market segmentation, the features of Apple’s brands, the nature of an ‘emotional’ brand, etc.
KEYWORDS: Consumer perceptions, Apple MacBook Pro,
C/M/1522. Proposal. Marketing options for Apple's iPad
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into Apple iPad’s marketing options including an option of a new market niche. The background of the iPad and its marketing strategies is presented, the plan of the dissertation is outlined.
KEYWORDS: Proposal, Apple, iPad, marketing options,
S/M/565. How would you describe the organisational structure of Apple in the years before Sculley arrived? What changes did Sculley initiate?
- WORDS:
- 5050
- DATE:
- 2010
- PRICE:
- 59.99 GBP
With Sculley at the helm, Apple Computer Inc had an organic, informal, and entrepreneurial management structure. His successor, Steven Jobs, changed the company to a more bureaucratic model, which took the form of rules, financial controls and formal reporting procedures. The paper examines the pros and cons of both types of management styles and the difficulties faced when implementing a management change of this nature.
KEYWORDS: Organizational structure, business, management style, organic structure, approaches to management, Apple Computer Inc, Sculley, Steve Jobs, employees, HR, Human resources, staff, companies, formal, informal, adhocracy, staff, entrepreneurial, bureaucracy, business alliance,
S/M/563. Critical analysis of balanced scorecard with case study on Apple Computer Inc.
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
Focusing on the computer manufacturer, Apple Inc, the paper aims to analyse the company's balanced scorecard debating the merits and demerits of assessing a business using balanced scorecard. Whilst recognizing the importance of the system to aid strategic development, there is also an understanding that in order to make it become more realistic as an organizational tool, it is important to consider what assumptions and external shocks may prevent the realization of the company's vision.
KEYWORDS: Balanced scorecard, BSC, Apple Computer Inc, organisational effectiveness, strategic development,
S/B/562. Scenario planning for companies in dynamic environments
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper considers and defines scenario planning – the detailed and plausible view of how the business environment of an organization might develop in the future based on grouping of important environment influences and drivers of change about which there is a high level of uncertainty. The study analyses the need for scenario planning and the scenario planning process – the research analysing the scenario planning approach of Waterstones bookshops, Electrolux, and Apple Inc., and discusses how methodologies, such as PEST and Blue Ocean Strategy (a creative, visual exploration of new market territories against current industry trends) can shape scenario planning.
KEYWORDS: Scenario planning, business environment, business development, PEST, Blue Ocean Strategy, Waterstones, Apple Inc, Electrolux,
S/M/556. The marketing strategy of Apple
- WORDS:
- 3400
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the business and marketing strategy of the personal computing giant, Apple Inc. The research lists Apple's product range (included peripheral and Apple-branded items), provides a good insight into its operating market, the market segments which it has targeted for its line of products and services, its product positioning in the market, and the different forms of promotional mix used for the promotion of products and services. The paper explores how customers have utilised the company's products for a variety of creative activities including digital video and film production and editing (Digital Video, Film Special Effects, Graphic Design and Photography). The research also covers marketing communications mix and costs.
KEYWORDS: Apple Inc, marketing strategy, product range, market positioning, new products, marketing communications mix and costs,
C/OM/245. Critically evaluate the role of innovation within Apple
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines how Apple – developer of the personal computer, the iPod and USB technology – approaches the idea of innovation in a continually dynamic and evolving industry. The role of Research and Development, incremental innovation (additions and revisions to existing product lines), continuous improvement, control of new products, from conception to implementation, and a belief in the skills and vision of Apple’s employees has maintained the company’s pre-eminence and sustainable competitive advantage.
KEYWORDS: Apple, innovation, consumer electronics industry, competition strategy,
C/B/2482. PESTLE analysis of Apple
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents an overview of Apple and PESTLE analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Apple.
KEYWORDS: PEST, PESTEL, PESTLE, Apple,
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
C/B/2462. Strategic Management and Marketing of Apple UK
- WORDS:
- 4950
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the macro environment of Apple UK providing an overview of the Apple Corporation, conducting PESTLE analysis of their environment, analysing the marketing features of Apple’s products, and evaluating the role of innovation and new product development in the company’s strategic management.
KEYWORDS: Apple UK, PESTLE, Apple’s products, innovation,
C/B/2441. Techniques of Strategic Marketing and Planning in Theory and Practice
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the importance of strategic marketing and planning in contemporary business environment describing the techniques of strategic marketing, i.e. the Ansoff Growth Matrix and Boston Growth Matrix. The example of Apple’s strategic marketing is discussed.
KEYWORDS: Strategic Marketing, strategic planning, Apple, Ansoff growth matrix, Boston growth matrix,
C/B/2347. Porter's 5 Forces analysis of Apple
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of Apple and Porter's 5 forces analysis of Apple, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Apple.
KEYWORDS: Porter, 5 forces, five forces, Apple,
C/B/2342. Strategic analysis of Apple Inc
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the strategic management of Apple Inc providing an overview of the company, their history and product portfolio. Apple’s external and internal environment is examines using PEST and Porter’s Five Forces analytical models, competitor analysis, value chain analysis and analysis of Apple’s internal strategic capabilities.
KEYWORDS: Strategic analysis, Apple, PEST, Porter’s Five Forces, competitor analysis, value chain, strategic capabilities,
C/B/2341. Product life cycle of iPod
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the history and background of the iPod introduction by Apple examining the product life cycle of iPod, discussing its possible extension through derivatives, and highlighting the importance of strategic planning as the iPod moves on from one stage of the cycle to the next.
KEYWORDS: iPod, product life cycle,
C/B/2336. External and internal environment and strategic analysis of Apple Inc
- WORDS:
- 3550
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines environmental factors that influence the performance of Apple Inc. The company overview is presented, external analysis is conducted using PESTLE and Porter’s Five Forces models, internal analysis highlights the strengths of the company and their value chain characteristics. Core competitors of Apple are indicated, demographic changes in their market are discussed, consumer attitudes towards their products are reviewed, recommendations are suggested about differentiation, communication and innovation strategies of Apple.
KEYWORDS: Apple, strategic analysis, PESTLE, Porter’s Five Forces, competitors, value chain, consumer attitudes,
C/C/177. Comparative analysis of Microsoft's, Apple's and open source laptops
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the laptop performance of the Windows operating system (OS) developed by Microsoft, the Macintosh OS developed by Apple, and the Open Source OS Linux developed by the open source community. The history of laptop development is reviewed, comparisons between the three OS are made along the lines of their goals, specifications, weaknesses, strengths, price, etc.
KEYWORDS: Microsoft, Windows, Apple, Macintosh, Open Source, Linux, laptops, operating system,
C/B/2310. Apple: Analysis of socio-cultural factors affecting the firm
- WORDS:
- 1
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 12.99 GBP
This is a 12-slide presentation of the research into consumer buying behaviour towards Apple products presenting information on the company’s sales in 2009, purchasing patterns for ‘green technology’ products, Apple’s product strategy with regard to social networking and “I” identity (iPod, iPhone, etc.), Web 2.0 and Web 3.0 technologies, trends in Geo Social Networking practices explored by Apple, etc.
KEYWORDS: Apple, Web 2.0, Web 3.0, Geo Social Networking,
C/B/2264. Strategic Performance of Apple Computer Company
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Apple in 2006 considering the changes in their strategies, describing their new products and the “halo effect” of the iPod, addressing the ethical issues of their advertising campaigns, analyzing Apple’s strategies on the corporate and network levels, and looking at the international strategy formation.
KEYWORDS: Strategic Performance, Apple Computer, iPod,
C/B/2259. Apple External Environmental Analysis
- WORDS:
- 1
- ADD-ONS:
- 7
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This is a 7-slide presentation: “Apple External Environmental Analysis” including an overview of Apple Inc, the company’s PEST analysis, Porter’s Five Forces analysis, and the evaluation of the key factors that can affect Apple with regard to the trends in consumer behaviour, corporate social responsibility (CSR), price sensitivity, and product mix. Recommendations are suggested about Apple’s strategic capabilities and the sources of competitive advantage.
KEYWORDS: Apple, External Environmental Analysis, PEST, Porter’s Five Forces,
C/B/2173. Strategic Analysis of Apple Inc
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the position of Apple Inc within the PC industry presenting the profile and history of the company, highlighting the landmarks in Apple’s development, and analysing the PC industry within the framework of Porter’s Five Forces model, value chain model and competitor analysis.
KEYWORDS: Apple, PC industry, Porter’s Five Forces, value chain, competitor analysis,
C/M/1346. Value of brand communities for marketers and consumers
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of a strong brand for the competitiveness in the market examining the scope and significance of brand community. The concept of brand community is defined arguing that companies with a developed brand community are less affected by economic downfall, and discussing examples of Apple Inc, Red Bull, HP and Mini Copper Club.
KEYWORDS: Branding, marketing, brand community, Apple Inc, Red Bull, HP,
C/B/2087. Ethical policies of multinational corporations: case study of Apple
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the approaches to corporate social responsibility (CSR) practiced by international companies using a case study of Apple Inc and discussing their policies towards labour conditions, human rights, health and safety issues, and environmental protection. The views of Aristotle, Kant and John Rawls on human rights and moral responsibilities are examined, the benefits and weaknesses of Apple’s CSR initiatives are outlined.
KEYWORDS: Business ethics, moral rights, corporate social responsibility, CSR, human rights, Apple Inc, environmental protection,
C/B/2079. BCG Analysis of Apple
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Apple, with BCG matrix. BCG matrix is a strategic tool used for helping organisations to identify the growth stages of each business unit: question mark, start, cash cow or dog.
KEYWORDS: BCG, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Apple,
C/B/2077. Apple's financial performance and strategic analysis
- WORDS:
- 7350
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper reports on the financial performance of Apple Inc over 2006-2008 describing their history and conducting the company’s ratio analysis, Porter’s Five Forces analysis, SWOT analysis, and BCG analysis. Recommendations are suggested about Apple’s corporate strategy.
KEYWORDS: Apple, financial performance, strategic analysis, Porter’s Five Forces, SWOT, BCG,
C/M/1271. Dissertation. Impact of Servicescape on Customer Buying Behaviour: Case Study of Laptop Market
- WORDS:
- 14900
- DATE:
- 2009
- PRICE:
- 149.99 GBP
The dissertation investigates the impact of servicescape on customers’ buying behaviour analysing the laptop segment of the computer retail industry. The review of literature touches on the UK laptop industry, an overview of Sony’s Vaio and Apple’s Mac divisions, the definitions of servicescape as the integration of the tangibles and intangibles of the retail environment, the dimensions of servicescape, the influence of servicescape on buying behaviour, etc. Interpretevism research strategy is used to evaluate the impact of cross-cultural servicescape using a case study of Sony and Apple stores and applying the techniques of Critical Incident content analysis to the primary data collected via semi-structured interviews and questionnaires. Conclusions are made about the importance of servicescape in a product based retail environment.
KEYWORDS: Dissertation, servicescape, laptops, Sony, Vaio, Apple, Mac, PC, computer retail, customer buying behaviour,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I have received the paper and thank you for your great work.Rahim
