Browse our collection of papers in
Apple Computer Inc
C/B/2264. Strategic Performance of Apple Computer Company
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance of Apple in 2006 considering the changes in their strategies, describing their new products and the “halo effect” of the iPod, addressing the ethical issues of their advertising campaigns, analyzing Apple’s strategies on the corporate and network levels, and looking at the international strategy formation.
KEYWORDS: Strategic Performance, Apple Computer, iPod,
C/B/2259. Apple External Environmental Analysis
- WORDS:
- 1
- ADD-ONS:
- 7
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This is a 7-slide presentation: “Apple External Environmental Analysis” including an overview of Apple Inc, the company’s PEST analysis, Porter’s Five Forces analysis, and the evaluation of the key factors that can affect Apple with regard to the trends in consumer behaviour, corporate social responsibility (CSR), price sensitivity, and product mix. Recommendations are suggested about Apple’s strategic capabilities and the sources of competitive advantage.
KEYWORDS: Apple, External Environmental Analysis, PEST, Porter’s Five Forces,
C/B/2173. Strategic Analysis of Apple Inc
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the position of Apple Inc within the PC industry presenting the profile and history of the company, highlighting the landmarks in Apple’s development, and analysing the PC industry within the framework of Porter’s Five Forces model, value chain model and competitor analysis.
KEYWORDS: Apple, PC industry, Porter’s Five Forces, value chain, competitor analysis,
C/M/1346. Value of brand communities for marketers and consumers
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of a strong brand for the competitiveness in the market examining the scope and significance of brand community. The concept of brand community is defined arguing that companies with a developed brand community are less affected by economic downfall, and discussing examples of Apple Inc, Red Bull, HP and Mini Copper Club.
KEYWORDS: Branding, marketing, brand community, Apple Inc, Red Bull, HP,
C/B/2087. Ethical policies of multinational corporations: case study of Apple
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the approaches to corporate social responsibility (CSR) practiced by international companies using a case study of Apple Inc and discussing their policies towards labour conditions, human rights, health and safety issues, and environmental protection. The views of Aristotle, Kant and John Rawls on human rights and moral responsibilities are examined, the benefits and weaknesses of Apple’s CSR initiatives are outlined.
KEYWORDS: Business ethics, moral rights, corporate social responsibility, CSR, human rights, Apple Inc, environmental protection,
C/B/2079. BCG Analysis of Apple
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Apple, with BCG matrix. BCG matrix is a strategic tool used for helping organisations to identify the growth stages of each business unit: question mark, start, cash cow or dog.
KEYWORDS: BCG, B.C.G. analysis, BCG-matrix, Boston Box, Boston Matrix, Apple,
C/B/2077. Apple's financial performance and strategic analysis
- WORDS:
- 7350
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The paper reports on the financial performance of Apple Inc over 2006-2008 describing their history and conducting the company’s ratio analysis, Porter’s Five Forces analysis, SWOT analysis, and BCG analysis. Recommendations are suggested about Apple’s corporate strategy.
KEYWORDS: Apple, financial performance, strategic analysis, Porter’s Five Forces, SWOT, BCG,
C/M/1271. Dissertation. Impact of Servicescape on Customer Buying Behaviour: Case Study of Laptop Market
- WORDS:
- 14900
- DATE:
- 2009
- PRICE:
- 149.99 GBP
The dissertation investigates the impact of servicescape on customers’ buying behaviour analysing the laptop segment of the computer retail industry. The review of literature touches on the UK laptop industry, an overview of Sony’s Vaio and Apple’s Mac divisions, the definitions of servicescape as the integration of the tangibles and intangibles of the retail environment, the dimensions of servicescape, the influence of servicescape on buying behaviour, etc. Interpretevism research strategy is used to evaluate the impact of cross-cultural servicescape using a case study of Sony and Apple stores and applying the techniques of Critical Incident content analysis to the primary data collected via semi-structured interviews and questionnaires. Conclusions are made about the importance of servicescape in a product based retail environment.
KEYWORDS: Dissertation, servicescape, laptops, Sony, Vaio, Apple, Mac, PC, computer retail, customer buying behaviour,
C/OM/179. Design Thinking and Innovation at Apple. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper is an analysis of Stefan Thomke and Barbara Feinberg’s Harvard Business School case study called ‘Design Thinking and Innovation at Apple’. In addition to an analysis of Apple’s approach to innovation and management, this essay also takes into account the different merits of the argument according to which the source of Apple’s current success resides in its design thinking and innovation outlook. The essay discusses key factors and alternative views of Apple’s success. Furthermore, the paper contains a problem statement, problem analysis, identification, criticism and assessment of alternatives. Finally, recommendations are given and conclusions are drawn.
KEYWORDS: Apple Inc, Design Thinking, Innovation, Case Study, Harvard case study,
C/B/1814. Expansion of Apple's iPhone into Chinese market
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper addresses the issues surrounding the launch of Apple’s innovative mobile handset iPhone in China describing Apple’s background, considering the appropriate mode of the Chinese market entry, describing the features and history of iPhone, outlining the types of internationalisation, and suggesting an international licensing agreement as a low cost and low risk market entry mode. PESTLE and Porter’s Five Forces analysis of China is conducted, an action plan for the launch is developed.
KEYWORDS: China, Apple, iPhone, market entry mode, internationalisation, PESTEL, Porter’s Five Forces,
C/B/1772. Strategic Management in Apple and Wal-Mart
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the issues of strategic management examining the performance of Apple and Wal-Mart with reference to Bowman’s strategy clock, Ansoff matrix, etc. The core competences and strategic capabilities of the companies are discussed, their 5P features are described.
KEYWORDS: Strategic Capabilities, Core Competences, Apple, Wal-Mart, Ansoff matrix, 5P,
C/M/1137. Project Strategy and Leadership at Apple
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the opportunities and limitations of introducing a consistent structured strategic project management (PM) approach to an international project organization Apple, Inc. The PM approach is discussed describing the company’s project governance, strategic management, HRM, etc. in international project organizations.
KEYWORDS: Project Management, Apple, HRM, strategic management, risk, team,
S/M/456. Master's Dissertation. How Apple Inc can leverage Web 2.0 technologies: ways to build up competitive advantage
- WORDS:
- 26200
- DATE:
- 2009
- PRICE:
- 269.99 GBP
The dissertation investigates strategic capabilities of Web 2.0 technologies that can be used by Apple Inc to build up competitive advantage and improve their positioning in IT markets. An overview of the IT industry is presented conducting its Porter's 5 Forces analysis and estimating Apple's position among their competitors, i.e. Dell, HP, Lenovo and Microsoft (MS). The profiles of each competitor company are described, the profiles of iPod and iPhone are detailed and compared. A review of the Internet and Web history is presented explaining the difference between the Internet and the Web, exploring the definitions and features of Web.2 as compared to Web.1, discussing the trends in Web.2 including blogs, wikis, social networking, etc. Existing Web.2 applications for Apple are described including iPhone, iTunes, MobileMe, etc., the possibilities for future Web.2 applications are considered. Apple's strategies in competing with MS are outlined along the lines of the marketing mix model (4Ps) and market opportunities. Conclusions are made about the concept of user involvement based on Web 2.0 characteristics and its significance for Apple's strategic development.
KEYWORDS: Masters Dissertation, Apple, Microsoft, IT industry, Internet, Web.2, iPhone, iPod, m,
S/M/455. Apple's Think Different Campaign
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a case study of Apple's commercial history providing the company's overview and examining their Think different campaign of 1997. SWOT analysis of the company's situation by 1997 is conducted, the Think different concept is explained, the objectives and targets of the campaign are outlined, communication channels used in the campaign are described including TV commercials, print advertisements, etc. The outcomes of the campaign are critically evaluated.
C/B/1280. SWOT, PESTEL and Porter's 5 Forces analyses of Apple Corporation
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper has been aimed at analyzing the business environment of one of the creative brands in the global electronic marketplace, Apple Corporation. In order to achieve the aim of this paper, the specific objectives include analyzing macro environment that surrounds the global electronic industry by using PESTEL framework. It also incorporates the competitive structure of the industry through Porter's Five Forces. Lastly, the report presents a detailed SWOT analysis that highlights key indicators that are used to create offensive and defensive strategies for the company.
KEYWORDS: Apple, PESTEL, SWOT, Porter, Porter Five Forces: Business Environment,
C/B/1281. PESTEL analysis of Apple Corporation
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Apple Corporation and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Apple Corporation.
KEYWORDS: pestel, apple, corporation,
C/B/1282. PESTEL and SWOT analyses of Apple Corporation
- WORDS:
- 1300
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Apple Corporation, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Apple Corporation. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Apple Corporation.
KEYWORDS: pestel, swot, apple, corporation,
C/B/1283. SWOT Analysis of Apple Corporation
- WORDS:
- 500
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Apple Corporation and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Apple Corporation.
KEYWORDS: swot, apple, corporation,
C/B/1284. Porter's Five Forces Analysis of Apple Corporation
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Apple Corporation and Porter's 5 forces analysis of Apple Corporation which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Apple Corporation.
KEYWORDS: porter, five, forces, apple, corporation,
C/B/1285. PESTEL and porter's 5 Forces Analyses of Apple Corporation
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Apple Corporation, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Apple Corporation and Porter's 5 forces analysis of Apple Corporation which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Apple Corporation.
KEYWORDS: pestel, porter, forces, apple, corporation,
C/M/1024. iPod Nano Chromatic: Strategic Marketing Research and Planning
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents marketing research of Apple Inc and iPod Nano Chromatic developing a marketing plan for the launch of iPod Nano Chromatic in September 2008. The paper presents a market overview, market audit, objectives and strategies, promotional plan, and a review of an extension to iPod family manufactured by Apple. SWOT, PEST and Porter's Five Forces models are used in the analysis.
KEYWORDS: iPod, Apple Inc, SWOT, PEST, Porters Five Forces, marketing research, marketing plan,
C/B/1072. Zune vs. iPod: Microsoft's Entry into the Digital Music Player Market
- WORDS:
- 4600
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted, portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.
KEYWORDS: MP3, BCG Matrix, competitor's analysis, Microsoft, Zune, Apple, iPod, 3Cs,
C/B/1229. SWOT, PESTEL and Porter's 5 Forces analyses of Apple Corporation
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper has been aimed at analyzing the business environment of one of the creative brands in the global electronic marketplace, Apple Corporation. In order to achieve the aim of this paper, the specific objectives include analyzing macro environment that surrounds the global electronic industry by using PESTEL framework. It also incorporates the competitive structure of the industry through Porter's Five Forces. Lastly, the report presents a detailed SWOT analysis that highlights key indicators that are used to create offensive and defensive strategies for the company.
KEYWORDS: Apple, PESTEL, SWOT, Porter, Porter Five Forces: Business Environment,
C/B/1230. PESTEL analysis of Apple Corporation
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
This paper presents overview of Apple Corporation and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Apple Corporation.
KEYWORDS: pestel, apple, corporation,
C/B/1231. PESTEL and SWOT analyses of Apple Corporation
- WORDS:
- 1400
- DATE:
- 2008
- PRICE:
- 19.99 GBP
This paper presents an overview of Apple Corporation, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Apple Corporation. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Apple Corporation.
KEYWORDS: pestel, swot, apple, corporation,
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