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Apple Computer Inc
C/OM/245. Critically evaluate the role of innovation within Apple
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines how Apple – developer of the personal computer, the iPod and USB technology – approaches the idea of innovation in a continually dynamic and evolving industry. The role of Research and Development, incremental innovation (additions and revisions to existing product lines), continuous improvement, control of new products, from conception to implementation, and a belief in the skills and vision of Apple’s employees has maintained the company’s pre-eminence and sustainable competitive advantage.
KEYWORDS: Apple, innovation, consumer electronics industry, competition strategy,
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