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Apple Computer Inc
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
Other Papers On: Apple Computer Inc
Other Papers On: Market Research
Other Papers On: Marketing Mix
Other Papers On: Strategic Marketing Analysis
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