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Apple Computer Inc
C/B/2336. External and internal environment and strategic analysis of Apple Inc
- WORDS:
- 3550
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines environmental factors that influence the performance of Apple Inc. The company overview is presented, external analysis is conducted using PESTLE and Porter’s Five Forces models, internal analysis highlights the strengths of the company and their value chain characteristics. Core competitors of Apple are indicated, demographic changes in their market are discussed, consumer attitudes towards their products are reviewed, recommendations are suggested about differentiation, communication and innovation strategies of Apple.
KEYWORDS: Apple, strategic analysis, PESTLE, Porter’s Five Forces, competitors, value chain, consumer attitudes,
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