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AMERICAN EXPRESS

C/B/3772. PESTEL and Porter's 5 Forces analyses of American Express

WORDS:
1800
DATE:
2011
PRICE:
19.99 GBP

This paper critically analyses American Express, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting American Express. Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of American Express.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, American Express,

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express american swot pestel forces porter value chain financial strategic culture employee hr participation involvement c organisational change
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