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AMERICAN EXPRESS
C/B/3766. Strategic Analysis of American Express
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper analyses American Express. The paper consists of an overview of American Express, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to American Express. Porter's 5 Forces analysis of American Express is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting American Express.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, American Express,
Other Papers On: Strategic Analysis
Other Papers On: AMERICAN EXPRESS
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