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AMERICAN EXPRESS

C/B/3765. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of American Express

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper presents a comprehensive analysis of American Express. Firstly the paper presents an overview of American Express followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to American Express. The paper also consists of Value Chain analysis looking at the key activities of American Express.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, American Express,

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express american swot pestel forces porter value chain financial strategic culture employee hr participation involvement c organisational change
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