Browse our collection of papers in
Amazon.com
C/EI/103. Dissertation outline. How can firms successfully combine online and offline shopping features: case of Amazon. com
- WORDS:
- 500
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper offers an outline of the dissertation ‘How can firms successfully combine online and offline shopping features: case of Amazon. com’. The outline formulates the research question, indicated the areas for the literature review, and describes research philosophy, strategy and methodology.
KEYWORDS: Dissertation outline, marketing, e-marketing, online and offline shopping, Amazon. com,
C/M/1296. Does Internet integrate the world into global market? Case study of Amazon's international marketing
- WORDS:
- 3800
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper offers a case study of Amazon.com seeking to examine the scope of global Internet marketing and arguing whether the world has become more interdependent. Factors that prevent integration of states into a merged global market are identified.
KEYWORDS: Internet marketing, online sopping, international marketing, Amazon,
C/EI/100. Dissertation. Online Marketplace: Disintermediation in Electronics Retailing
- WORDS:
- 16000
- DATE:
- 2009
- PRICE:
- 169.99 GBP
The dissertation looks at the changes in the retailing industry brought about by online businesses and e-commerce investigating the phenomenon of disintermediation, or removal of ‘intermediators’ who participated in supply chains. Disintermediation process is examined in the context of the electronics industry providing information about e-commerce and e-marketing of Dell Computers and Amazon.com, outlining advantages and disadvantages of online practices, explaining the nature of today’s retailing, discussing e-commerce and online marketing of electronics, search engine marketing (SEM), search engine optimization (SEO), etc. The importance of trust in the online marketplace is highlighted, electronic marketplace is characterized from the supply chain perspective, barriers to the adoption of business-to-business (B2B) e-commerce are identified, the role of electronic marketplace for small and medium-sized businesses is examined focusing on the disintermediation and re-intermediation outcomes and discussing online auctions as a source of disintermediation.
KEYWORDS: Dissertation, disintermediation, intermediation, electronic retailers, online marketplace, E-commerce, Dell, Amazon.com, online auctions,
C/F/598. CAPM and calculation of expected returns for Boeing and Amazon
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper investigates the risk and expected returns of Amazon and Boeing that operate in different industries using the capital asset pricing model (CAPM). The theory of CAPM is briefly reviewed, the expected returns of both companies are estimated and compared.
KEYWORDS: CAPM, S&P 500, Amazon, Boeing, risk, Beta, Expected returns,
C/B/1319. SWOT, PESTEL and Porter's Five Forces analyses of Amazon.com
- WORDS:
- 2590
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper is based on analyzing the external environment of online retail book company Amazon with the help of the PESTEL analysis and then goes on to scrutinise the attractiveness and competitiveness of the online book retailing industry through Porter's Five Forces analysis. Finally, a SWOT analysis is performed to highlight the Amazon's strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in near future.
KEYWORDS: Amazon, external environment analysis, SWOT, PESTEL, Porter's Five Forces,
C/B/1320. PESTEL analysis of Amazon.com
- WORDS:
- 1400
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Amazon and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Amazon.
KEYWORDS: pestel, amazon, com,
C/B/1321. PESTEL and SWOT analyses of Amazon.com
- WORDS:
- 1950
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Amazon, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Amazon. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Amazon.
KEYWORDS: pestel, swot, amazon, com,
C/B/1322. SWOT analysis of Amazon.com
- WORDS:
- 600
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Amazon and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Amazon.
C/B/1323. Porter's 5 Forces analysis of Amazon.com
- WORDS:
- 600
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Amazon and Porter's 5 forces analysis of Amazon which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Amazon.
KEYWORDS: porter, forces, amazon, com,
C/B/1324. PESTEL and Porter's 5 Forces analyses of Amazon.com
- WORDS:
- 1900
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Amazon, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Amazon and Porter's 5 forces analysis of Amazon which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Amazon.
KEYWORDS: pestel, porter, forces, amazon, com,
C/F/435. For a two asset portfolio, demonstrate that portfolio risk can be reduced to zero with perfect negative correlation
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the calculation of an efficient portfolio with maximization of returns and minimization of risks. The formula of risks associated with portfolio is analysed demonstrating how portfolio effects arise and explaining why there is little or no portfolio effect with strong positive correlation. Monthly returns for the stocks of Amazon and Boeing for 2003-2008 are calculated.
KEYWORDS: f, asset, portfolio, demonstrate, portfolio, risk, reduced, zero, perfect, negative, correlation,
C/M/804. Marketing Strategy for Amazon UK
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Amazon, marketing, strategy, PESTLE, Porters Five Forces, Ansoff, Porters generic st,
C/M/846. Marketing and Growth Strategy for Amazon
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper conducts PESTEL, Porter's Five Forces and SWOT analysis of Amazon UK designing a growth strategy and a marketing strategy for the next twelve months within the framework of the Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Marketing strategy, PESTEL, Porters Five Forces, Ansoff, Porters generic model, SWOT,
S/B/458. How outsourcing works in modern day business world
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the business technique of outsourcing discussing its core benefits and drawbacks, reviewing economists' opinions about outsourcing, examining it from the perspective of the US job market, and providing examples of companies involved in outsourcing with particular emphasis on Amazon.
KEYWORDS: Outsourcing, Amazon, job market,
S/M/415. Service Marketing Management: EBay and Amazon
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the practices of the EBay and Amazon highlighting the benefits of their retailing and service facilities, comparing the structure of their consumer demand, describing the so-called 'servuction model', the features of services delivery ('servicescape'), consumer expectations, etc. Gap analysis is conducted of the discrepancies between consumer expectation and management perception of service quality in EBay and Amazon. Recommendations are suggested about the companies' opportunities.
KEYWORDS: Service Marketing, EBay, Amazon,
S/B/258. Case analysis: Amazon.com
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on the Amazon's E-business conducting company's analysis along with the PESTEL model, Porter's 5 Forces analysis, core business model, and SWOT analysis. Recommendations about Amazon's strategy are presented.
KEYWORDS: Amazon, PESTEL, SWOT, Porters five forces, E-business,
S/B/376. Critical Analysis and Evaluation of Amazon.com
- WORDS:
- 3700
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the online retailer Amzon.com presenting the company's background, evaluating their internal and external environment, analysing strategic decision-making and problem solving approaches used in the company, and considering Amazon's strategic direction after 2004. Recommendations to the company management are suggested. Strategic analysis of the company is supplied in the Appendices using the models of Value Chain, Porter's Five Forces, PEST and SWOT.
KEYWORDS: Amazon, strategic analysis, Value Chain, Porters Five Forces, PEST, SWOT,
C/B/427. Amazon.com: Seven C's Analysis
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The report looks at amazon.com, one of the most renowned online retailers using the seven C's framework. The framework has been used to study and understand the interface design choices to implement e-commerce. The seven C's include courage, consideration, consistency, commitment, clarity, competence and capacity.
E/M/69. Environmental analysis and marketing audit of Amazon
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Amazon, an online book-retailing company, conducting their environmental analysis using PEST and Porter’s five forces model. Internal marketing audit of the company is performed using marketing mix, SWOT and other frameworks. This paper is based on the case study from the book by Johnson and Scholes 'Exploring Corporate Strategy: text and cases '.
KEYWORDS: Marketing audit, Amazon, PEST, Porters five forces, SWOT, marketing mix,
P/B/471. Amazon.com SWOT Analysis
- WORDS:
- 850
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This report presents a SWOT analysis of Amazon.com. It highlights how Amazon.com remains the worlds largest online retailer, despite increasing competition across the 32 product categories that it now serves. It also stresses how the company may struggle to maintain its aggressive product and geographical expansion as such competition intensifies, which could put considerable pressure on its margins, despite the strength of its business model.
P/B/742. Report on Amazon’s programs and strategies
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the current marketing strategy of Amazon.com reviewing the Merchants@ and Amazon Marketplace program, the Merchant.com program and Syndicated Stores program, and conducting Porter’s 5 forces analysis of the company. The generic strategies of differentiation, focus and cost leadership are discussed with reference to Amazon.
KEYWORDS: Amazon, Porters 5 forces,
P/B/805. Amazon e-business: strategic analysis
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on Amazon.com e-business reviewing the company’s history and background, discussing the theoretical underpinnings and individual building blocks of their strategy and value map, conducting SWOT analysis, etc.
KEYWORDS: Amazon, e-business, SWOT,
P/M/763. Relationship marketing in Amazon, WHSmith and Tesco
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the relationship marketing principles used by Amazon, WHSmith and Tesco in their Internet marketing strategy. Theoretical approaches to brand value are reviewed discussing functional and emotional aspects of the studied brands. Recommendations are given to companies management about their relationships with the customers.
KEYWORDS: Relationship marketing, Amazon, WHSmith, Tesco,
C/M/229. Masters Dissertation. Differences in customer loyalty in a traditional and Internet environment: An examination of traditional and Internet retailers in the book market.
- WORDS:
- 17000
- DATE:
- 2005
- PRICE:
- 179.99 GBP
Customer loyalty is a central and growing topic in the area of marketing and marketing strategy. The traditional view in marketing has been to focus on acquiring new customers. However, firms are beginning to realise that it can be more profitable in the long-term to focus on retaining existing customers, especially as markets become more competitive. Here, customer loyalty is central to retaining customers. However, there are added complications when firms try to build customer loyalty in an online environment, called e-loyalty. In such an environment, customers look for very different attributes in their retailer than when shopping in the high-street. Focusing on three main players in the UK book market, Waterstones, Amazon and Borders, this dissertation examines two aspects of customer loyalty: First, the differences in customer loyalty in a traditional and Internet environment, second, the relative importance of different factors that affect levels of e-loyalty using an existing conceptual framework. The study involves some 50 research participants, whose data is thoroughly analysed and discussed in light of the literature review. The literature review is comprehensive and discusses the areas of traditional and relationship marketing, customer loyalty, including measures and types of customer loyalty, as well as e-loyalty. The dissertation would be useful for anyone interested in customer loyalty and e-loyalty, as well as the differences between traditional and relationship marketing, for which there is a comprehensive literature review. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
KEYWORDS: masters, dissertation, differences, customer, loyalty, traditional, internet, environment, examination, traditional, internet, retailers, book, market,
P/B/358. Report on Amazon.com
- WORDS:
- 2700
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This report presents the analysis of Amazon Companys business practices and its current operations concluded in SWOT analysis. The author also describes the companys external environment through the application of PESTEL and Porters five competitive forces frameworks, to identify industrys sources of competition, and to determine its attractiveness.
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
