Browse our collection of papers in
Amazon.com
C/B/4361. Use of Technological Advances by Apple
- WORDS:
- 610
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper examines how Apple Computer Inc uses technological advances to add value to their products discussing the integration of new technologies into iPod, iPad, iPhone, etc. Comparison is drawn between Apple’s iPad and its key rival Amazon’s Kindle. Conclusions are made about the competitive advantage of Apple.
KEYWORDS: Technological Advances, Apple, iPad, Kindle, Amazon,
C/B/4276. Strategies of Amazon.com
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper reports on Amazon.com reviewing the history and background of the company, discussing the changes in their strategic directions, conducting SWOT analysis and portfolio analysis, and exploring the current strategy of Amazon at the corporate level including their IT strategy. Recommendations are suggested about the company’s future development.
KEYWORDS: Amazon.com, SWOT, strategies,
C/M/2365. An evaluation of the effectiveness of relationship marketing. Case studies Ryan Air, Sainsbury's, Amazon and Virgin Atlantic
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on relationship marketing (RM) and aims to answer a variety of questions. The first question asks “Discuss the impact technology has had on RM and how you see the future for relationship marketing.” The second question is “Explain what is meant by the “Not for Profit” sector and discuss the role of RM in this sector compared to the private sector”. The paper then focuses on Sainsbury, and aims to suggest ways in which they could improve their relationship with customers. The next section discusses Ryanair in relation to the transactional view of marketing and relationship marketing. The paper then looks at the concept of permission marketing in reference to Amazon, and details the benefits this has on customers. Virgin Atlantic is then introduced, and the paper examines the extent to which RM is used there, and details the different types of relationships at Virgin. Conclusions are made regarding the way in which the RM theory explains relationships over time with direct reference to the loyalty ladder.
KEYWORDS: Relationship marketing, RM, technology, Not for Profit, Sainsbury, Ryanair, transactional view, permission marketing, Amazon, Virgin Atlantic, loyalty ladder.,
C/C/314. An examination of cloud computing. Case studies Amazon, IBM and Google
- WORDS:
- 5000
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper focuses on cloud computing technologies, and begins by providing background information. The reasons why cloud computing has been commercially successful are outlined, and the paper also discusses the technology behind cloud computing. The Amazon elastic compute cloud, the Google cloud computing platform, and IBM’s blue cloud are examined as case studies for the paper. Modern cloud systems are evaluated, and conclusions are made regarding the future of cloud computing.
KEYWORDS: Cloud computing, Amazon elastic compute cloud, Google cloud computing platform, IBM’s blue cloud!,
C/B/4164. An examination of competition in the E-Book market: Case study Amazon
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at competition in the E-Book market and focuses on Amazon. A Porters five forces analysis is used to examine the competitive environment. This is followed by an examination of low-cost differentiation and focus strategy in regards to their market position, key success factors, and market opportunities. The topic is discussed further in relation to the strategy clock and Ansoff’s growth matrix.
KEYWORDS: Competition, E-Book market, Porters five forces, competitive environment, low-cost differentiation, focus strategy, strategy clock, Ansoff’s growth matrix,
C/EI/224. An evaluation of the development of websites from Web 1.0 to Web 2.0
- WORDS:
- 5150
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper examines the evolution of five different websites from the times of Web 1.0 to the current Web 2.0. The paper presents the history of website design and technology as well as the evolution of website functions. Web 2.0 is then discussed and the paper outlines its main principles, as well as the future trends. The websites that are analysed are Google, CNN, Amazon, Microsoft, and Facebook.
KEYWORDS: Websites, internet, Web 1.0, Web 2.0, website design, Google, CNN, Amazon, Microsoft, Facebook.,
C/B/4135. An examination of the UK Book retailing industry
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the UK book industries business environment. The paper begins by outlining the three main types of book retailers in the UK, and follows this with a PESTLE analysis. An analysis of the UK bookselling industry is then carried out and looks at topics like piracy, E-book readers and retail sales. Three of the most important occurrences that have taken place in the UK book retailing industry are evaluated, and this section focuses on Amazon, Barnes and Noble and Apple.
KEYWORDS: UK Book industry, book, book retailer, PESTLE, piracy, E-Book reader, Amazon, Barnes and Nobel, Apple,
C/B/4125. An evaluation of Amazon's market position
- WORDS:
- 1200
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on Amazon, and aims to analyse their market position in order to assess how it can be described as unique. The paper uses Porters Five Forces analysis, as well as a SWOT analysis on the company. The strategic direction of the company is outlined through use of the Ansoff matrix. Before conclusions are made, the paper looks cost leadership and differentiation.
KEYWORDS: Amazon, market position, porters five forces analysis, SWOT, Ansoff matrix, strategic direction, cost leadership, differentiation,
C/B/4076. Business plan for the launch of the Amazon Kindle
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a business plan for the launch of the Amazon Kindle, and begins by presenting the background to the company. The paper presents a PEST analysis, and this is followed by an examination of the innovation process. The unique selling points, goals, and objectives for the Kindle are all discussed, and the paper then makes use of the SWOT analysis. This is then followed by the marketing plan which details the proposed marketing, promotional, and pricing strategies. Positioning, Segmentation, Target Market is examined in reference to the customers. The legal and ethical considerations are discussed, and the financial plan is provided.
KEYWORDS: Business plan, new product launch, Amazon, Amazon Kindle, PEST, SWOT, innovation, marketing plan, marketing strategy, promotional strategy, pricing strategy, positioning, segmentation, legal, ethical, financial plan,
C/OM/357. Presentation. Supply chain management at Amazon
- WORDS:
- 0
- ADD-ONS:
- 8 slides
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This presentation is based on supply chain management at Amazon, and begins by providing information on the concept. This is followed by an identification of the actual supply chain problem at Amazon, an evaluation of their competitors and a discussion of the possible solutions to their problem. The current situation at Amazon is discussed, and the presentation concludes with a description of the negative and positive aspects of their situation.
KEYWORDS: Presentation, supply chain management, Amazon!,
C/B/4012. Review of J. Birchall ‘Amazon keeps shops in check with app'
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This review focuses on the article by J. Birchall ‘Amazon keeps shops in check with app’ 2010. The paper outlines what the article is about, and assesses whether it is about the marketing strategies or tactics of Amazon. The paper also assesses whether the article in question raises any wider marketing implications.
KEYWORDS: J. Birchall, Amazon keeps shops in check with app, marketing strategies, marketing tactics, Amazon,
C/OM/352. Supply chain management at Amazon
- WORDS:
- 1350
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines supply chain management at Amazon, and follows this with a discussion regarding the writers own supply chain. The paper begins by identifying Amazons history, main competitors, their supply chain and their new strategies. The next section of the paper presents the supply chain the writer has designed for a product of their choice. All aspects of the design and supply chain process are discussed.
KEYWORDS: supply chain management, Amazon, supply chain!,
C/OM/351. Logistics and Supply Chain Management at Amazon
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Logistics and supply chain management at Amazon, an online retailing company. The paper begins by documenting the actual problem at Amazon, as well as providing information regarding the company’s background and competitors. The competitive strategy adopted at Amazon is examined, and the paper assesses each stage in regards to their analytical techniques, strengths and weaknesses. The current supply chain is examined to identify how it puts stress on the company.
KEYWORDS: Logistics, supply chain management, Amazon, online retailing, competitive strategy!,
C/M/2117. Review of “Amazon keeps shops in check with app” by Birchall
- WORDS:
- 935
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper offers a review of the “Amazon keeps shops in check with app” by J. Birchall devoted to the release by the online retailer Amazon of a price comparison application (app) for Apple’s iPhone, which will allow consumers to compare the price of products within a store with the price offered by Amazon and other online merchants. The use of new innovative techniques at targeting consumers is discussed, the marketing strategy adopted by Amazon is evaluated.
KEYWORDS: Review, Amazon keeps shops in check with app, Birchall, marketing techniques, price comparison,
C/B/3287. Examination of Amazon's competitive advantage and corporate strategy
- WORDS:
- 200
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper examines Amazon.com, a multinational electronic commerce company. The paper discusses the company’s strategy and competitive advantage using SWOT, PESTEL, and Porter’s Five Forces analysis. The findings from each analysis are discussed to highlight how the external factors affect the company’s strategy against competitors and completive advantage.
KEYWORDS: Amazon, multinational electronic commerce, strategy, competitive advantage, SWOT, PESTEL, Porter’s Five Forces,
C/EI/170. E-commerce in bookselling and chemicals industries: cases of Amazon and Akzo Nobel
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the developments of electronic businesses in the bookselling and chemicals industries offering examples of e-practices in Amazon and Akzo Nobel, respectively. Features of good and bad web design are considered, e-selling is compared to traditional selling discussing the benefits of online sales.
KEYWORDS: E-commerce, e-business, online bookselling, chemicals, Amazon, Akzo Nobel,
C/B/3002. Strategic Analysis of Amazon.com
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents overview of Amazon.com, PESTEL analysis, Porter’s 5 forces analysis and SWOT analysis of Amazon.com.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Amazon.com,
C/B/3001. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Amazon.com
- WORDS:
- 3600
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The aim of this paper is to present an overview of Amazon.com. The paper consists of PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. A Porter’s Fiver Forces analysis is provided discussing the competitive advantage of the industry. A SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Amazon.com. The paper also consists of Value Chain analysis looking at the key activities of Amazon.com.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Amazon.com,
C/EI/156. Target Markets and Consumer Behaviour towards Online Purchasing
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper offers advice to an insurance company about their marketing campaign suggesting the methods of potential customers’ targeting and discussing buying behaviours towards online purchasing of products for sale on Amazon, and Online Cranes websites.
KEYWORDS: Consumer behaviour, targeting, online purchasing, Amazon, Online Cranes,
C/B/2963. Porter's 5 Forces analysis of Amazon.com
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper strategically analyses Amazon.com, using Porter’s Five Forces analysis. This analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Amazon.com.
KEYWORDS: Porter, 5 forces, five forces, Amazon.com,
C/B/2962. PESTEL and Porter's 5 Forces analyses of Amazon.com
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper critically analyses Amazon.com, using PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Amazon.com The Porter's 5 Forces analysis of Amazon.com, discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Amazon.com,
C/B/2961. Value chain analysis of Amazon.com
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of Amazon.com, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which form its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Amazon.com,
C/B/2960. SWOT and Value Chain Analyses of Amazon.com
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper strategically evaluates Amazon.com. The paper consists of a SWOT analysis, evaluating strengths, weaknesses, opportunities and threats of Amazon.com. A Value Chain Analysis is conducted to outline the main organisational activities of Amazon.com.
KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Amazon.com,
C/B/2959. SWOT analysis of Amazon.com
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper evaluates Amazon.com, using a detailed SWOT analysis. This analysis is conducted to audit the organisation and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Amazon.com.
KEYWORDS: SWOT, TOWS, Amazon.com,
C/B/2958. PESTEL and SWOT analyses of Amazon.com
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents an analysis of Amazon.com. The paper uses SWOT analysis, to identify Amazon.com’s strengths, weaknesses, opportunities and threats. PESTEL analysis is included, which critically assesses Political, Economic, Social, Technological, Environmental and Legal factors, affecting Amazon.com.
KEYWORDS: PESTEL, PEST, SWOT, TOWS, Amazon.com,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
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- General Business
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- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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