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P/M/763. Relationship marketing in Amazon, WHSmith and Tesco
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the relationship marketing principles used by Amazon, WHSmith and Tesco in their Internet marketing strategy. Theoretical approaches to brand value are reviewed discussing functional and emotional aspects of the studied brands. Recommendations are given to companies management about their relationships with the customers.
KEYWORDS: Relationship marketing, Amazon, WHSmith, Tesco,
Other Papers On: Amazon.com
Other Papers On: WHSmith
Other Papers On: Tesco
Other Papers On: Relationship Marketing
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
I've got the paper. It's really good andproven to be very helpful. Thanks.Mike
