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P/M/528. Report on Amazon

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper reports on Amazon on-line retailer describing their background, buyers, markets, web-site effectiveness and success factors in building business-to-business relationships. Market and customer analysis of Amazon is conducted using the 8 question model by Wilson and Gilligan, and the product life cycle (PLC) model. Website analysis is performed using SWOT model. Improvements are suggested to enhance customer loyalty to the company.

 

KEYWORDS: amazon,

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