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Amazon.com
P/EI/45. Online retailing: Amazon.com
- WORDS:
- 1000
- DATE:
- 2003
- PRICE:
- 19.99 GBP
The paper investigates the reasons for the success of the Amazon.com Company in the online market. The history of the company is briefly outlined, its competitive advantage is analyses using Michael Porter's model and the business model of value clusters.
KEYWORDS: ei, online, retailing, amazon, com,
Other Papers On: Amazon.com
Other Papers On: E-businesses
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Keywords Tag Cloud
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