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Amazon.com
P/EI/45. Online retailing: Amazon.com
- WORDS:
- 1000
- DATE:
- 2003
- PRICE:
- 19.99 GBP
The paper investigates the reasons for the success of the Amazon.com Company in the online market. The history of the company is briefly outlined, its competitive advantage is analyses using Michael Porter's model and the business model of value clusters.
KEYWORDS: ei, online, retailing, amazon, com,
Other Papers On: Amazon.com
Other Papers On: E-businesses
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Keywords Tag Cloud
amazon com marketing ei pestel swot chain porter forces online examination strategy business strategies market evaluation management study retailing uk strategic internet om traditional book supply company value dissertation shopping check websites c world relationship co review corporate app shops birchall portfolio studies web virgin atlantic technological electronic comparison target markets ryan air features sainsbury advances global international integrate electronics disintermediation outline firms apple offline combine successfully consumer towards competition development cloud advantage competitive position marketplace plan launch logistics kindle nobel computing ibm google effectiveness presentation purchasing commerce akzo industries chemicals bookselling behaviour modern carry wheel growth retailers loyalty environment reasons answer successful increase remain employ discuss future customer differences seven asset scholes johnson five based demonstrate risk correlation masters negative perfect reduced zero sales environmental benefits encountered ebay service outsourcing day using systems expected returns calculation capm help internationalise critical tesco fulfilling promise financial amazons audit solutions programs buying experience whsmith individual theories selling boeing
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