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C/M/846. Marketing and Growth Strategy for Amazon
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper conducts PESTEL, Porter's Five Forces and SWOT analysis of Amazon UK designing a growth strategy and a marketing strategy for the next twelve months within the framework of the Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Marketing strategy, PESTEL, Porters Five Forces, Ansoff, Porters generic model, SWOT,
Other Papers On: Amazon.com
Other Papers On: Strategic Marketing Analysis
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