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Amazon.com
C/M/804. Marketing Strategy for Amazon UK
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.
KEYWORDS: Amazon, marketing, strategy, PESTLE, Porters Five Forces, Ansoff, Porters generic st,
Other Papers On: Amazon.com
Other Papers On: Strategic Marketing Analysis
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