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C/M/804. Marketing Strategy for Amazon UK

WORDS:
3100
DATE:
2008
PRICE:
39.99 GBP

The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.

 

KEYWORDS: Amazon, marketing, strategy, PESTLE, Porters Five Forces, Ansoff, Porters generic st,

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