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C/EI/170. E-commerce in bookselling and chemicals industries: cases of Amazon and Akzo Nobel

WORDS:
2500
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the developments of electronic businesses in the bookselling and chemicals industries offering examples of e-practices in Amazon and Akzo Nobel, respectively. Features of good and bad web design are considered, e-selling is compared to traditional selling discussing the benefits of online sales.

 

KEYWORDS: E-commerce, e-business, online bookselling, chemicals, Amazon, Akzo Nobel,

 
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