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C/EI/114. Electronic shopping: websites' analysis and comparison with traditional shopping

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the website design of companies in the apparel retailing industry (Next, John Lewis, Nike) and books retailing industry (Amazon and Barnes & Noble) exploring the features of their success and identifying the key differences between electronic selling and department store selling. The attributes of products that attract online shoppers are outlined, the use of the Internet in customer relationship management is discussed.

 

KEYWORDS: Nike, Next, John Lewis, Amazon, Barnes & Noble, e-commerce, Internet business, online shopping,

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Other Papers On: Website Analysis and Comparison
Other Papers On: E-tailing (Retailing)
Other Papers On: Amazon.com
Other Papers On: Barnes & Noble
Other Papers On: John Lewis
Other Papers On: Nike
Other Papers On: NEXT

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amazon com marketing ei pestel swot chain porter forces online examination strategy business strategies market evaluation management study retailing uk strategic internet om traditional book supply company value dissertation shopping check websites c world relationship co review corporate app shops birchall portfolio studies web virgin atlantic technological electronic comparison target markets ryan air features sainsbury advances global international integrate electronics disintermediation outline firms apple offline combine successfully consumer towards competition development cloud advantage competitive position marketplace plan launch logistics kindle nobel computing ibm google effectiveness presentation purchasing commerce akzo industries chemicals bookselling behaviour modern carry wheel growth retailers loyalty environment reasons answer successful increase remain employ discuss future customer differences seven asset scholes johnson five based demonstrate risk correlation masters negative perfect reduced zero sales environmental benefits encountered ebay service outsourcing day using systems expected returns calculation capm help internationalise critical tesco fulfilling promise financial amazons audit solutions programs buying experience whsmith individual theories selling boeing
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