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C/EI/100. Dissertation. Online Marketplace: Disintermediation in Electronics Retailing

WORDS:
16000
DATE:
2009
PRICE:
169.99 GBP

The dissertation looks at the changes in the retailing industry brought about by online businesses and e-commerce investigating the phenomenon of disintermediation, or removal of ‘intermediators’ who participated in supply chains. Disintermediation process is examined in the context of the electronics industry providing information about e-commerce and e-marketing of Dell Computers and Amazon.com, outlining advantages and disadvantages of online practices, explaining the nature of today’s retailing, discussing e-commerce and online marketing of electronics, search engine marketing (SEM), search engine optimization (SEO), etc. The importance of trust in the online marketplace is highlighted, electronic marketplace is characterized from the supply chain perspective, barriers to the adoption of business-to-business (B2B) e-commerce are identified, the role of electronic marketplace for small and medium-sized businesses is examined focusing on the disintermediation and re-intermediation outcomes and discussing online auctions as a source of disintermediation.

 

KEYWORDS: Dissertation, disintermediation, intermediation, electronic retailers, online marketplace, E-commerce, Dell, Amazon.com, online auctions,

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