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Amazon.com

C/B/4276. Strategies of Amazon.com

WORDS:
2900
DATE:
2011
PRICE:
29.99 GBP

The paper reports on Amazon.com reviewing the history and background of the company, discussing the changes in their strategic directions, conducting SWOT analysis and portfolio analysis, and exploring the current strategy of Amazon at the corporate level including their IT strategy. Recommendations are suggested about the company’s future development.

 

KEYWORDS: Amazon.com, SWOT, strategies,

 
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