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Amazon.com

C/B/3287. Examination of Amazon's competitive advantage and corporate strategy

WORDS:
200
DATE:
2010
PRICE:
9.99 GBP

This paper examines Amazon.com, a multinational electronic commerce company. The paper discusses the company’s strategy and competitive advantage using SWOT, PESTEL, and Porter’s Five Forces analysis. The findings from each analysis are discussed to highlight how the external factors affect the company’s strategy against competitors and completive advantage.

 

KEYWORDS: Amazon, multinational electronic commerce, strategy, competitive advantage, SWOT, PESTEL, Porter’s Five Forces,

 
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