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C/B/3001. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Amazon.com

WORDS:
3600
DATE:
2010
PRICE:
39.99 GBP

The aim of this paper is to present an overview of Amazon.com. The paper consists of PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. A Porter’s Fiver Forces analysis is provided discussing the competitive advantage of the industry. A SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Amazon.com. The paper also consists of Value Chain analysis looking at the key activities of Amazon.com.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Amazon.com,

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