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C/B/2961. Value chain analysis of Amazon.com

WORDS:
1150
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of Amazon.com, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which form its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Amazon.com,

 
Other Papers On: Value chain analysis
Other Papers On: Amazon.com