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C/B/1319. SWOT, PESTEL and Porter's Five Forces analyses of Amazon.com
- WORDS:
- 2590
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper is based on analyzing the external environment of online retail book company Amazon with the help of the PESTEL analysis and then goes on to scrutinise the attractiveness and competitiveness of the online book retailing industry through Porter's Five Forces analysis. Finally, a SWOT analysis is performed to highlight the Amazon's strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in near future.
Updated version of this paper is available here: C/B/3002. Strategic Analysis of Amazon.com
KEYWORDS: Amazon, external environment analysis, SWOT, PESTEL, Porter's Five Forces,
Other Papers On: Strategic Analysis
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