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ALSTOM Research & Technology Centre
S/B/13. ALSTOM Research & Technology Centre: organisational stakeholders analysis
- WORDS:
- 3400
- DATE:
- 2003
- PRICE:
- 39.99 GBP
This report is intended to identify the Stakeholders of ALSTOM Research & Technology. The Stakeholders are broken down into Internal, Connected and External groups. This document then discusses their needs, evaluates their concerns and describes how such information is gathered and used to inform the marketing plan. Two Key Stakeholders are then identified. The report then describes and critically analyses the procedures that have been put in place to identify and meet the needs of these two groups.
KEYWORDS: alstom, research, technology, centre, organisational, stakeholders,
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