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Alliance and Leicester Plc
E/M/142. Analysis and marketing plan for Alliance and Leicester
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered, A&L marketing strategies are described focusing on new markets' penetration and development.
KEYWORDS: marketing plan, Alliance and Leicester, PEST, SPICC, SWOT, 7S, 7P,
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