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Alitalia
S/B/165. ALITALIA Airline: Strategic options analysis
- WORDS:
- 5800
- DATE:
- 2006
- PRICE:
- 59.99 GBP
This paper gives a strategic overview to the airline market. It brings out its PESTEL analysis, its Porter's matrix. Also, segmentation of the competitors is displayed, strategically differentiating the Majors, the low-costs, and the alliances. Then, a deep analysis of Alitalia is presented: Core competences, Value chain, SWOT, TOWS matrix.
KEYWORDS: Strategic, competitors, value chain, porter, PESTEL, SWOT, TOWS, competitive advantage,
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Other Papers On: Alitalia
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