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Alitalia
C/B/1129. Analysis of Alitalia's strategic decision to enter the Sky Team network alliance
- WORDS:
- 4000
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the strategic decision of Alitalia to enter the Sky Team network alliance. The validity of this decision is assessed using Porter's five forces analysis of the market forces affecting the airline industry. The consistency of the decision to enter the alliance is considered and assessed in the light of its impact on key strategic dimensions (with the use of balanced scorecard methodology) and the stance of the key stakeholders.
KEYWORDS: Alitalia, Sky Team network, airline industry, Porter's five forces, strategic analysi,
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Alitalia
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