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ALDI
P/M/662. Report on Aldi’s marketing initiatives
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the new marketing methods used by Aldi reviewing the companys background, innovation practices, the methods of collecting information about customers, initiatives in advertising and promotion, etc. Comparisons with Tescos strategies are made.
KEYWORDS: Aldi, Tesco, innovation,
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