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C/B/2996. Analysis of the Irish supermarkets: Case studies of Lidl, Aldi and SuperValu

WORDS:
1350
DATE:
2010
PRICE:
19.99 GBP

This paper presents a report in the local supermarkets in Ireland, and the way in which firms like Lidl and Aldi have competed with existing retailers like SuperValu. The paper presents a DEEPLIST approach to analyse the market, and suggest recommendations for SuperValu.

 

KEYWORDS: Local, supermarkets, Lidl, Aldi, SuperValu, DEEPLIST,

 
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