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Al-Kbous Industrial Trading and Investment Group

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C/B/1243. Strategic management in Al-Kbous Industrial Trading and Investment Group

WORDS:
2900
DATE:
2008
PRICE:
29.99 GBP

The paper offers critical analysis of the strategic development process in Al-Kbous Industrial Trading and Investment Group. An overview of the company is provided, their strategy development is analysed highlighting its weaknesses and suggesting recommendations for more effective strategic management.

 

KEYWORDS: Strategy, Al-Kbous Industrial Trading and Investment Group, strategy development,

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C/M/943. Marketing for FMCG sector at Al-Kbous

WORDS:
4300
DATE:
2008
PRICE:
49.99 GBP

The paper looks at the relevance of marketing for business offering a case study of the Yemen based group Al-Kbous. Background information about the company is presented focusing on the marketing needs of their FMCG sector. Literature on the theory of consumer behaviour is reviewed including the theory of reasoned action, the theory of planned behaviour, etc. The challenges facing Al-Kbous's FMCG sector are identified, marketing approaches to address these challenges are considered along the lines of the marketing mix model.

 

KEYWORDS: Marketing mix, Al-Kbous, 4P, FMCG sector,

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Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again. Lilly