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Airbus

C/B/2220. Cross-cultural management issues at Airbus

WORDS:
3000
DATE:
2010
PRICE:
39.99 GBP

The paper addresses the problems of cross-cultural management faced by Airbus in their attempt to integrate the strategy of “economic nationalism” with that of “economic patriotism”. Both concepts are explained with reference to the theories of cultural dimensions and the case of Browaeys & Price showing how cultural issues created obstacles in the implementation of the new software. The impacts of the problem on the Airbus competitive position within the airline industry are evaluated.

 

KEYWORDS: Airbus, cross-cultural management, economic patriotism, economic nationalism, cultural dimensions,

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