Browse our collection of papers in
AirAsia

Select number of records per page:  

C/B/4139. An examination of AirAsia's low cost advantage strategy

WORDS:
2750
DATE:
2011
PRICE:
29.99 GBP

This paper examines AirAsia, the worlds lowest cost airline. The paper begins by assessing the ways in which the company maintains their low cost advantage strategy. Investment in latest technologies, lean distribution systems, and low fixed costs are some of the methods assessed in relation to AirAsia’s cost advantage strategy. A PEST and Porters five forces analysis is then used to examine the external factiors that affect the airline. Based on the analysis, the paper then provides strategic options for AirAsia, some of which include CRM initiatives, campaign management, customer care, and business intelligence. The usefulness and appropriateness of the PEST and Porters five forces tools are evaluated in conclusion.

 

KEYWORDS: AirAsia, low cost airline, low cost advantage strategy, lean distribution systems, cost advantage strategy, PEST, Porters five forces, CRM, campaign management, customer care, business intelligence,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2674. Porter's 5 Forces analysis of AirAsia

WORDS:
700
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of AirAsia. The paper includes Porter's 5 forces analysis of AirAsia, which discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting AirAsia.

 

KEYWORDS: Porter, 5 forces, five forces, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2673. PESTEL and Porter's 5 Forces analyses of AirAsia

WORDS:
1650
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of AirAsia. Within the paper is a PESTEL analysis which critically assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting AirAsia, and Porter's 5 Forces analysis of AirAsia, which discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting AirAsia.

 

KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2672. Value chain analysis of AirAsia

WORDS:
700
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of AirAsia. The paper consists of a Value Chain Analysis of AirAsia, which is a management tool used to identify key activities within the organisation which form its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure.

 

KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2671. SWOT and Value Chain Analyses of AirAsia

WORDS:
1050
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of AirAsia. The paper consists of a SWOT analysis, evaluating strengths, weaknesses, opportunities and threats of AirAsia, and a Value Chain Analysis of AirAsia.

 

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2670. SWOT analysis of AirAsia

WORDS:
500
DATE:
2010
PRICE:
9.99 GBP

This paper presents an overview of AirAsia. A comprehensive SWOT analysis is conducted, a tool for auditing an organisation and its environment and used to evaluate the strengths, weaknesses, opportunities and threats of AirAsia.

 

KEYWORDS: SWOT, TOWS, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2669. PESTEL analysis of AirAsia

WORDS:
1150
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of AirAsia. The paper consists of PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, critically assessing a framework of macro-environmental factors affecting AirAsia.

 

KEYWORDS: PEST, PESTEL, PESTLE, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2668. Strategic Analysis of AirAsia

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper presents an overview of AirAsia. The paper consists of PESTEL, Porter’s 5 forces and SWOT analyses of AirAsia.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2667. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of AirAsia

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

This paper studies AirAsia, the leading low fare airline of Asia with origins in Malaysia. Firstly, it performs PESTEL analysis to scan the environment in which AirAsia operates and then goes on to examine the barriers, competition and viability of the airline industry in the region with the help of Porter’s Five Forces model. rn Moreover, SWOT analysis is performed to study strengths and weaknesses of the company and to identify any opportunities it can benefit from as well as potential threats that may cause trouble for AirAsia. Finally, Value Chain analysis is carried out to understand primary and support activities of company that help in attaining competitive advantage.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, AirAsia,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/EI/130. Developing B2C Ecommerce – A Report for AirAsia

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

By examining AirAsia’s financial and competitive position, the paper looks at a strategy for the development of the low-cost Malaysian airline. The first operator in its region to follow the Western model of ticketless travel, AirAsia now challenges the primacy of the national carrier, but the research looks at how the application of value-added services – travel insurance, credit cards, car hire – and new technology (installing card readers linked to Malaysian government databases, thus speeding up check-in procedures) could further shape its future. The paper also examines the competitive position of AirAsia, which has been partly assisted by the advantageous tax arrangement it enjoys with the Malaysian Government.

 

KEYWORDS: B2C Ecommerce, AirAsia, value-added services, financial structure, business developments, low-cost airlines, relationship marketing,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2461. Value Chain Analysis of AirAsia

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper examines value chain strategies of the Malaysian low-cost airlines AirAsia providing theoretical underpinnings of the value chain model, and considering the company’s primary activities (inbound and outbound logistics, operations, sales, etc.), and support activities (procurement, technology development, HRM, etc.). Recommendations are suggested about the improvement of the company’s services through customer relationship management.

 

KEYWORDS: Value chain, AirAsia, customer relationship,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
As a new customer I can now trust your services. Erin