Browse our collection of papers in
AirAsia

C/EI/130. Developing B2C Ecommerce – A Report for AirAsia

WORDS:
2850
DATE:
2010
PRICE:
29.99 GBP

By examining AirAsia’s financial and competitive position, the paper looks at a strategy for the development of the low-cost Malaysian airline. The first operator in its region to follow the Western model of ticketless travel, AirAsia now challenges the primacy of the national carrier, but the research looks at how the application of value-added services – travel insurance, credit cards, car hire – and new technology (installing card readers linked to Malaysian government databases, thus speeding up check-in procedures) could further shape its future. The paper also examines the competitive position of AirAsia, which has been partly assisted by the advantageous tax arrangement it enjoys with the Malaysian Government.

 

KEYWORDS: B2C Ecommerce, AirAsia, value-added services, financial structure, business developments, low-cost airlines, relationship marketing,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: B2C E-commerce
Other Papers On: Analysis of Airline Industry
Other Papers On: AirAsia
Other Papers On: Relationship Marketing

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

airasia chain value forces swot porter pestel c low cost strategy examination advantage strategic b developing ei ecommerce
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful. Tangat