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C/B/2461. Value Chain Analysis of AirAsia

WORDS:
2250
DATE:
2010
PRICE:
29.99 GBP

The paper examines value chain strategies of the Malaysian low-cost airlines AirAsia providing theoretical underpinnings of the value chain model, and considering the company’s primary activities (inbound and outbound logistics, operations, sales, etc.), and support activities (procurement, technology development, HRM, etc.). Recommendations are suggested about the improvement of the company’s services through customer relationship management.

 

KEYWORDS: Value chain, AirAsia, customer relationship,

 
Other Papers On: Value chain analysis
Other Papers On: AirAsia