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Air Southwest
C/B/1457. Developing Effective Corporate Strategy for Air Southwest
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reports on the British low-cost airline Air Southwest describing their routes and destinations, and providing analysis along the lines of the strategy clock model, BCG matrix, SWOT and Porter's generic strategies. Strategic options of the company are considered using Ansoff's matrix and screening matrix recommending one of the options as the most effective.
KEYWORDS: Air Southwest, SWOT, Porters five forces, Ansoff matrix, Porters generic strategies,
Other Papers On: Ansoff analysis
Other Papers On: Charter and Low Cost Airlines
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Strategic Analysis
Other Papers On: BCG Growth-Share Matrix
Other Papers On: Porter's Generic Strategies
Other Papers On: Air Southwest
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