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S/B/472. Penetration of Air France to Chinese market

WORDS:
3700
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the penetration of Air France to the Chinese market providing information about the company and their internal environment (SWOT analysis), describing the products and competition within the airline industry, analysing the features of the Chinese airline industry and conducting its analysis along the lines of EPISTLE and Porter's 5 Forces. Foreign market strategies (FMS) for Air France are developed including strategies for Intercontinental flights, Inter-country flights and maintenance services. The partnership between Air France China Southern Airlines is considered.

 

KEYWORDS: penetration, air, france, chinese, market,

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air france klm swot forces pestel marketing chain value porter change strategic management porters pestle airways acquisitions airlines competitive advantage alliances relationship mergers competing low cost strategies penetration lufthansa olympic improvement british airline five european scenarios airfrance market organizational development chinese c powerpoint presentation selected
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