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C/M/1682. Marketing strategies of Air France-KLM in competing with low cost airlines

WORDS:
3050
DATE:
2010
PRICE:
39.99 GBP

The paper examines the marketing strategies used by the joint venture Air France-KLM discussing their lawsuit against Ryanair in 2008, and considering how their use of medium quality air travel at a budget price is attracting customers. The difference between Air France-KLM and other low cost airlines is explained.

 

KEYWORDS: Marketing strategies, Air France-KLM, low cost airlines,

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air france klm swot forces pestel marketing chain value porter change strategic management porters pestle airways acquisitions airlines competitive advantage alliances relationship mergers competing low cost strategies penetration lufthansa olympic improvement british airline five european scenarios airfrance market organizational development chinese c powerpoint presentation selected
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