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Agent Provocateur
C/FC/231. TV Commercials and semiotics: Case study Agent Provocateur
- WORDS:
- 1650
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper focuses on the view of TV commercials in regards to semiotics. It refers to the work of Barthes, and briefly refers to Saussure in a semiotic analysis of two TV commercials for the Agent Provocateur lingerie, which were made and subsequently banned. The paper suggests that TV commercials use signifiers like colour, speech and symbols to appeal to the viewing population. Barthes’s research is used to evaluate the adverts as they both represent sex, femininity and the body.
KEYWORDS: TV commercials, Agent Provocateur, Barthes, Semiotics, Fashion, language, signifier,
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