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AEON Credit Service (AEON)

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P/M/531. AEONs marketing environment: analysis and recommendations

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper examines the marketing environment of the join venture company AEON Credit Service (AEON), a provider of financial services, analysing their micro environment, market segmentation, market positioning (using perceptual map), products, brand equity, market expansion strategy, etc.

 

KEYWORDS: aeons, marketing, environment, recommendations,

 

P/OM/50. Supply chain management and customer service factor (CSF) at AEON

WORDS:
4000
DATE:
2005
PRICE:
49.99 GBP

The paper reports on the supply chain management and customer service in AEON Credit Service describing the companys background, the methods of Easy Payment Scheme(EPS) and E-card application, the uses of telecommunication technology, the ways to maximize customer satisfaction, the benefits of a long-term customer relationship for the retailer, AEONs SWOT characteristics, etc.

 

KEYWORDS: o, supply, chain, management, customer, service, factor, csf, aeon,