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AEON Credit Service (AEON)

P/M/531. AEONs marketing environment: analysis and recommendations

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper examines the marketing environment of the join venture company AEON Credit Service (AEON), a provider of financial services, analysing their micro environment, market segmentation, market positioning (using perceptual map), products, brand equity, market expansion strategy, etc.

 

KEYWORDS: aeons, marketing, environment, recommendations,

 
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