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Adidas Group

P/M/134. Analysis and development of Marketing Communications Plan for Adidas (US)

WORDS:
5000
DATE:
2003
PRICE:
59.99 GBP

This report has the US perspective and presents the analysis of Adidas, SWOT analysis of Adidas as well as analysis of athletic footwear industry. Marketing communications plan consists of analysis of growth opportunities, establishment of target market, marketing communications objectives and strategies. Different promotional (marketing communications) tools are to be used (TV, Press, Event, Online marketing and etc). Budget for each communications media is being explored and justified. Lastly, evaluation and controls tools are being suggested.

 

KEYWORDS: development, marketing, communications, plan, adidas, us,

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adidas marketing uk plan vs nike strategies merger reebok salomon forces porter financial swot footwear sportswear development communications design asics comparing investment view business performance thomas pestel five mix rationale recent watson jr performances purchase oligopoly professional football challenges posed china objectives strategic c amer evaluation comparison nv head threats assessment perspective
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