Browse our collection of papers in
Adidas Group

C/M/1579. Female customer behaviour towards Adidas by Stella McCartney

WORDS:
870
DATE:
2010
PRICE:
9.99 GBP

The paper looks at female buying behaviour towards the Adidas brand by Stella McCartney discussing strategic values and characteristics of the brand.

 

KEYWORDS: Female customer behaviour, Adidas, Stella McCartney brand,

 
Other Papers On: Consumer Behaviour
Other Papers On: Adidas Group