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Adidas Group

C/B/859. Adidas from China's perspective: SWOT analysis, marketing objectives and strategies

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

The paper examines the business environment of Adidas in China conducting their SWOT analysis, examining the sporting goods market in China in 2004, and using the research findings to discuss the attractiveness of the Chinese to Adidas over the next five years. Marketing objectives and strategies that Adidas should employ over the next five years are recommended.

 

KEYWORDS: Adidas, SWOT, International Marketing Strategy, China, Sporting Goods Industry,

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Other Papers On: International Business in China
Other Papers On: SWOT Analysis
Other Papers On: Adidas Group

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adidas swot pestel marketing forces porter value chain nike uk plan strategic vs communications salomon reebok financial strategies sportswear footwear accounting merger campaign five business thomas watson jr design practices integrated planning stella mccartney towards behaviour international female customer mix comparison posed challenges china perspective objectives threats evaluation assessment rationale recent purchase oligopoly professional view investment comparing performance asics performances c football head nv amer development
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Received paper - it has helped point me in the right direction for my research. Martin