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S/F/266. Overview of Active Gear Inc's Business acquisition of Mercury Athletic
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses Active Gear, Inc (AGI), a private footwear company and their consideration of possible acquisitions of Mercury Athletic, a sub division of West Coast Fashions Inc (WCF). The paper analyses the footwear industry overall, and then focuses on comparing both companies and by performing a financial comparison. The paper then goes onto analyse the value of Mercury Athletic, by performing free cash flow analysis, weighted average cost of capital analysis, terminal value analysis, and a sensitivity analysis. This is done to further determine whether AGI should continue with the acquisition, and the paper concludes with a short conclusion suggesting if the acquisition is beneficial for AGI.
KEYWORDS: Acquisition, Active Gear Inc, AGI, Mercury Athletic, West Coast Fashions Inc, WCF, footwear industry, free cash flow, weighted average cost, terminal value, sensitivity analysis,
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