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C/M/1399. Strategic Management and Operations Management: case study of Ibis Hotel

WORDS:
1450
DATE:
2010
PRICE:
19.99 GBP

The paper compares the concepts of Strategic Management (SM) and Operations Management (OM) explaining the difference between them, and using a case study of the hotel Ibis owned by the ACCOR group. The key OM elements and the role of people within OM in Ibis are discussed with reference to the management theory.

 

KEYWORDS: Ibis Hotel, Operations Management, Strategic Management,

 
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